Opinion: Something incredible happened during March Madness

Something incredible happened this past weekend: Americans went to bed Sunday night talking about women’s basketball and woke up Monday morning still going on and on about it. It’s almost hard to believe, considering this year’s tournament is just the second time that the NCAA has used the same language and branding for the women — that giant MARCH MADNESS logo, historically reserved for the men’s side, running bold and bright beneath the feet of superstars Angel Reese of LSU and Caitlin Clark of Iowa.