Dead Salmon and Elephant’s Breath: How a British paint maker’s oddball colors redefined luxury

“The wall col-ouuur is ‘Lulworth Blue,'” declares Aidy Bryant during the “Saturday Night Live” skit, “New Paint.” Leaning into a bizarre British pronunciation of “color” she continues, paint-splaining that the shade is named after the, “swirling British mists of the beautiful Lulworth Cove.”