E.l.f. Cosmetics Co-Founder Trades Beauty Empire For Life As Priest

Scott-Vincent Borba, the co-founder of the global mass-market brand e.l.f. Cosmetics, has traded the glitz and glamour of Hollywood for a life of spiritual devotion. After years of building a beauty empire and frequenting the industry’s most exclusive circles, Borba revealed in a recent interview that he is leaving his former life behind to become a Catholic priest.

The move marks a staggering shift for a man once defined by "luxury living" and the high-pressure world of corporate aesthetics. Borba, who was instrumental in launching the budget-friendly makeup giant that redefined the beauty landscape, says he felt a calling that superseded the material success he achieved in California. His transition includes a rigorous path toward ordination, signaling a permanent departure from the executive boardroom.

This transformation is resonating across both the business and religious sectors as a rare example of a high-profile founder abandoning immense wealth for a vocational path. Observers are watching how Borba’s departure might influence the brand’s public image, though his focus appears entirely set on his new life of service and prayer.

As Borba moves through the final stages of his spiritual journey, he remains a subject of fascination for those who followed his rise in the fashion world. His story serves as a stark reminder that personal fulfillment can often be found in the most unexpected places, even far from the red carpets of Los Angeles. This story was originally reported by CNN.