Adobe Adds Generative AI to Photoshop as Gan.ai Secures Funding

Adobe is integrating its Firefly generative AI directly into Photoshop, allowing users to extend images and add or remove objects using simple text prompts. The "Generative Fill" feature marks one of the most significant updates to the photo-editing software in decades, aiming to streamline creative workflows by bringing powerful AI tools into the professional suite rather than keeping them in a separate browser-based interface.

In the startup landscape, Sequoia India's Surge has led a $5.2 million seed funding round for Gan.ai. The platform specializes in AI-powered video creation, specifically focusing on "video personalization" that allows brands to record a single clip and then use AI to customize it for thousands of individual recipients by changing names or localized details.

The rapid rise of these tools comes as the industry grapples with the potential for misinformation. A recent viral image depicting a fake explosion at the Pentagon served as a stark reminder of how AI-generated content can disrupt financial markets and spread confusion online. As companies race to integrate these features, the focus remains on balancing creative utility with digital authenticity.

Watch for how Adobe implements "Content Credentials" to label AI-altered images and whether Gan.ai can scale its personalized video model to major enterprise clients. The pace of investment continues to accelerate even as regulatory discussions intensify around generated media. These reports were first detailed by TechCrunch.