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Why BMW is offering heated seats on a monthly subscription

BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way — just buy them as an option when you purchase the car — but for those who didn’t do that, or who bought a used car without the feature, BMW will enable it for a monthly fee so you can try out having a nice warm seat on a cold day.

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