Business

These beers made from local ingredients are helping reduce poverty in Brazil

Roots—a winner of Fast Company’s 2021 World Changing Ideas Awards—is helping cassava farmers in Brazil’s poorest regions turn their crops into beer.

The rural regions of northeast Brazil are some of the poorest in the country, with many municipalities experiencing poverty rates higher than 60%. About two-thirds of the region’s residents rely on agriculture to make money, but one of the biggest crops is cassava, a nutty, yam-like root vegetable, which is eaten widely as a staple across Brazil. Because it’s so abundant, and cheap, profit margins aren’t high. It’s hard to make a stable living cultivating cassava.

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